Sunday, 17 December 2017

Blogging and SEO terminology - A to Z | You NEED to know

Ramshaa Rose shares blogging and SEO terminology, A to Z.

When you first start blogging you don’t actually realise the different blogging terminology but overtime it becomes a second language to most of us. There were many times where I had to google, search or ask someone about a certain terminology. In this post, I’ll be sharing many of the different terminology used in the world of blogging. If you know any terms which I have missed please leave a comment below to help us out. 

AdSense: Google allows bloggers to place targeted ads on their blog, earning money when readers see or click the ads.
Advertorial: is a blog post which is an advert.
Affiliate marketing: you earn a commission for referring someone to a certain website or service via a link. You could even get an extra commission if someone buys something from the website you are promoting. The commission can be fixed but varies business to business.
ALT text: words or phrases that translate your picture and appear in a box that carry the image making it easy for search engines to find. 
Anchor text: the text which is clickable in hyperlink. *Tip* Ensure it is relevant to the page you’re linking to rather than it being non-specific. For example ‘Blogging terminology A to Z’ rather than ‘this post helpful’.
Anonoblog: is a term used for those who write a public blog but the author remain anonymous. 
Backlinks: is a link between the two websites and is created when one website links to another.
Black hat SEO: focusing solely on a non-human audience and doesn’t obey search engines guidelines. Is very unethical as it uses strategies and techniques which solely focus on search engines.
Blacklist: is a list of all email addresses and IP addresses which originate with known spammers.
Blog: a regularly updated website (or webpage) which can be run by an organisation or individual, written in a certain style to connect with their audience.
Blog roll: a writer may share a list of similar (or recommended) bloggers or websites.
Blogiversary: is a term used to celebrate the anniversary of a blog’s founding.
Blogosphere: blogs and bloggers on the internet which are known as a whole group.
Bounce rate: after a reader leaves your website, a percentage is created of the average stay on one page. The lower the percentage the better, but it varies for every website.
Captcha: a test to tell real people from computers or robots.
Category: sections which divide different topics or content.
Click through rate: is a measurement of how many users have specifically clicked on the link.
Clickbait: content which is created to gain more clicks and views.
Conversion rate: a rate of users that perform a wanted action. For example: clicking on "sign up" or "buy now".
Cost per click: amount received every time a reader clicks on an affiliate link or ad. 
Cost per mile: amount of how much an advertiser pays for 1000 views or impressions.
Crawling: following paths and links on your website.
Cascading Style Sheets (CSS): Another form of coding along with HTML. It provides the structure and visual layout etc. of the document.
Deep linking: a link to a page on a website, other than the home page.
Domain: is a URL and property of the website owner. 
Domain authority: is a ranking score of how well the domain will rank on search engine result pages. It’s based on things like age, popularity, size, how many other people are linking to it etc. 
Evergreen content: content which is relevant, doesn’t date and stays new for the audience. For example: A makeup post about a limited-edition palette in 2010 will not be classed as evergreen content. However, a post such as ‘5 ways to ___' will be classed as evergreen content because it doesn’t expire in a short period of time.
Extensible Hypertext Markup Language (XHTML): commonly known as an extended version of HTML.
Extensible Markup Language (XML): a language which can be read by both human and machine. Mostly used to be able to display documents online.
Favicon: is an icon used to identify your blog in a browser. It appears on the left side of your URL. An example of my favicon is:
The 'R' in the white box is my blogs favicon.
File Transfer Protocol (FTP): is a normal way to transfer files between computers and a certain internet server.
Hexadecimal value: is a colour-code. For example #000000 is black whereas #FF0000 is red.
Host: is a company which provides you with a space to store your blog on their server.
Hyperlink: a link contained on text or images transferring you to another page or website.
Hypertext Markup Language (HTML): a type of coding language to build sites. It includes achieving a certain font, colour, and allows web pages to be formulated.
Impression: an amount of how much an advert or webpage has been viewed.
Inbound link: a hyperlink from a third-party website which points to a page on your blog.
Indexing: a page which has been successfully added to web search’s index.
Instagram pods: is an engagement tactic including, small group of people who comment, like and share each other’s pictures.
Internal link: is a link pointing to another page or section on the same blog or domain.
Keywords: A particular phrase or word which concludes what your blog post or page is about. For example: When you type a word into google it’s a keyword (Example: ‘’blog’’). If you type a phrase, it becomes a keyword phrase (example: ‘’Blogging key words’’).
Layout: goes along with theme but is like the equipment of your blog. 
Link bait: same as clickbait, it is content which is designed to encourage more clicks and views.
Long-tailed keywords: a very specific phrase which has 3 to 5 words.
Media kit: normally a document which clearly consists of your blog statistics, key facts and any other crucial information.
Meta description: a summary (normally of 160 characters) which describes a webpage to search engines in HTML.
Meta tags: these only appear in HTML format and not the page itself. It’s snippets of text describing the contents of the page.
MOZ: a very helpful platform for SEO (search engine optimization) and includes other online marketing areas.
New user or new visitors: refers to new people who visit your site during a certain period, and does not include the number of people who have previously visited.
No follow: is a link which tells search engines that a link does not give influence to a certain link.
Organic search results: are the most relevant and trustworthy therefore listings appear on search engines. However, "paid search" or "sponsored" listings are when someone buys a certain keyword or phrase in order to make their website or service appear at the top of the search results for that category. Paid search or sponsored will be clearly labelled accordingly.
Outbound link: a link which takes you to an external webpage or website.
Page authority: a score predicting how good a certain page will rank on search engine result pages (SERP).
PageRank: Google uses an algorithm to rank websites in the search engine results.
Pay Per Click (PPC): advertises pay every time their ad is clicked.
Permalink: is a URL (or permanent link) directing you to a certain page.
Pingback: a notification when someone links to your blog on their own blog.
Platform: a software/service used to publish your content online. 
Plugin: software added to your blog to increase the function of your blog or giving your blog extra features. 
Post slug: is a user friendly valid name of a blog post. Post slugs may be generated automatically from the post’s title.
PR (Public Relations) friendly: is a term used to describe that you are willing to collaborate with companies and organisations. It also let's companies know that you don't mind hearing from them.   
Rate card: similar to media kit. A rate card outlines the prices and services for a service, business or blog.
Responsive Web Design (RWD): is a design which adapts to different screen size and devices, allowing easier navigation and easy reading.
Returning visitors: refers to the number of people who have previously visited and are returning. 
Rich Site Summary (RSS) Feed: carries regularly changing web content. 
Search description: is a description which will be shown on search engines regarding your blog post. 
Search Engine Optimisation (SEO): techniques and strategies which are used to improve site visibility and trustworthy within search engine results page (SERP). 
Sidebar: is a column found on the side of the majority of blogs, including some crucial information about the blog and blogger.
Tags: normally a word or two summarising your post. Tags are very specific to the individual posts. 
Theme: is the visual representation and design of your blog. 
Thread: a topic which consists of many different blog posts. 
Trackback: when your blog post has been referenced on someone else’s blog. 
Troll: when someone intentionally goes out to upset others and cause arguments.
Twitter chats: on a certain day, at a certain time, a lot of people get involved and talk to others about the chat which is taking place on Twitter. 
Unique visitors: refers to the number of people who have visited your blog during a certain period.
Webinar: similar to a seminar or any other form of presentation which takes place online. 
Widget: allows you to add a tool to your blog. For example: Instagram feed, your social media links, your live Pinterest feed etc.

So there you have all of the blogging terminology and Search Engine Optimization (SEO) terminology that you need to know as a blogger or website owner.
I hope this A to Z list helps you and if it did, let me know which term you found interesting by commenting below!

Make sure you share this with someone who may be in need of it or someone new to blogging or creating their own website.

Thanks for reading!
Until next time, take care and keep smiling.
Ramshaa Rose


  1. Oh my goodness, this post is SO helpful! I've been trying really hard to learn more about SEO and I'm definitely bookmarking this page so I can really learn the terminology :)

    Lee -

    1. Thank you Lee! I'm glad you found this post really useful. :) xx


Thank you SO much for taking the time to visit my blog! I appreciate all of your continuous support and am very grateful. I would love to hear what you have to say so leave a comment, and let's communicate!